Viamedia.ai × Straight Talk Wireless · Proposal
Two Click2cart options, both rooted in the Geo-Graph™. One aims with Walmart's shopper data. One aims with Viamedia Segments built from place.
The recommendation
Every ad can end with a Straight Talk phone and plan card in a Walmart cart. The difference is who decides which shoppers see it.
The shared foundation
The Geo-Graph™ maps anonymized audience, visit and sales signals to H3 cells. The same cells guide planning, activation and the readout, so the plan Straight Talk approves is the plan that gets measured.
Rank cells by four signals together: mobile plan switchers, mobile device intenders, Walmart shoppers and deal seekers. The top cells set the market list and the weekly weight.
Option A layers Walmart shopper audiences on those markets. Option B buys the cells directly as a Viamedia Segment.
Cart adds and basket value come back by market and cell, with exposed cells read against matched cells that saw no media.
Chooses which DMAs get budget and when. Walmart data then chooses the shoppers inside those markets.
Is the audience. Only the H3 cells where the four signals overlap are bought, from whole neighborhoods down to the trade area around a single Walmart.
Option A · Walmart Shopper Commerce
Straight Talk is sold only at Walmart, so Walmart's own data is the closest signal to the sale. Walmart Connect audiences decide who sees each ad. The Geo-Graph™ decides where the money goes and when it gets heavier. Every line carries Click2cart, and Walmart's closed-loop reporting ties spend to online and in-store sales.
Who sees it · Walmart Connect audiences
Option A · Walmart audiences on the Geo-Graph™
Illustrative model
Option A · Media plan
Net CPM = 2026 rate card media, regional tier + Walmart data, estimated at $3.00 and confirmed at onboarding + Click2cart at $1.50 (cart spend over $50K). Budget can move between lines to follow the best performers.
Option A · Flights and measurement
Option B · Geo-Graph™ Commerce (Viamedia Segments)
One Viamedia Segment, four signals · tap to explore
No cookies or device IDs. Viamedia Segments activate the same cells across CTV, online video, display and Attention+ mobile.
Option B · The Geo-Graph™ at work
Illustrative model
Option B · Media plan
Net CPM = 2026 rate card media, regional tier + Click2cart at $1.50 where it applies (cart spend over $50K). Viamedia Segments carry no data fee. Attention+ drives to the Walmart product page.
Option B · Flights and measurement
Starts Nov 16. Viamedia Segments need no retailer onboarding. Click2cart needs the Straight Talk SKUs for each flight, up to six, about two weeks before launch.
Side by side
Run together, Option B finds switchers and deal seekers before they shop, and Option A closes them with the Walmart shopper already in the category.
What lands in the cart
Click2cart runs in six-week flights with up to six SKUs each, so each flight carries its own offer.
| Flight | Dates | Message | In the cart |
|---|---|---|---|
| 01 · Gift season | Nov 16 to Dec 27 | “Give the phone and the first month. Pick it up at Walmart today.” | A phone plus a plan card, so the gift works on day one |
| 02 · The switch | Dec 28 to Feb 7 | “Switch to Straight Talk on Verizon's network. In your Walmart cart in one tap.” | A phone and the first month's plan card; refills and step-ups for current buyers |
| 03 · Tax refund season | Feb 8 to Mar 21 | “Put your refund toward a new phone. In your Walmart cart in one tap.” | A Straight Talk phone and plan card, plus multi-month plan cards for deal seekers |
| Read-out | Mar 22 to Mar 31 | Exposed cells against matched control cells, final cart and sales results, and the plan for next season | |
Next steps
Rates are from the Viamedia.ai 2026 rate card, regional tier, and are valid for 30 days. Impressions are estimates and depend on final targeting and creative.
The Walmart data CPM in Option A is a planning estimate; final Walmart Connect data rates are confirmed at onboarding, and an existing Straight Talk agreement with Walmart Connect would set the rate.
Click2cart: $25,000 minimum, six-week flights, up to six SKUs per flight; compatible with CTV, video, display and DOOH.